Laurie Kepron's bold, epic journey in the NHL
Laurie Kepron knows about grit and determination. As one of the still-too-few women executives in sport, she has built a 28-year-career with the National Hockey League (NHL), where she is senior vice-president, integrated marketing, and responsible for developing its North American marketing strategy and growing its global fan base. As president and chair of Women in Sports and Events (WISE), Kepron, a 2024 WXN Canada’s Most Powerful Women: Top 100 Executive Leader category winner, is helping other women rise and make their mark in the industry she loves.